If you are a blogger/influencer/YouTube vlogger- you NEED a one-sheet. It used to be all about the media kit, but times are a changing in this industry, & the one sheet is where it’s at.

Here’s the deal, everyone is busy. The brands you are setting your 7 page detailed media kit to are getting hundreds of emails a day & honestly- they are skimming. You put all that work into creating a detailed media kit showcase every collaboration you’ve ever did & all you get is a skim?!

MAKE IT EASY on the brands- condense that media kit into a nice little one sheet that is easy to read, pretty to look at, & saves the brands TIME. Not only do I think a one sheet leaves a more lasting impression because they are actually able to consume all of the information included, but they will appreciate you for not overwhelming them.

Plus, media kits include a lot of FLUFF to “beef it up” & no one wants fluff these days. People want quick, easy, & efficient. A one sheet is about as efficient as it gets.

SO, LET’S BREAK THIS BAD BOY DOWN so you can impress the sh*t out of brands with your efficient & stunning one sheet. 

Breaking down the Influencer One-Sheet: What to Include

Logo & Branding

When looking at this one sheet it should, quickly, tell the story of the brand… starting with the logo & colors. Keep the design of this consistent with the design of your site & social media branding. If you use lots of pinks, keep it pink… it black & white is your vibe, carry that through.

Not everyone can use Photoshop, I get that, but this is one thing I would suggest having someone design for you- post something on your stories or do some research on Instagram to find someone who does graphics! This isn’t a difficult project so shouldn’t cost a ton, & it’s a write off (although I really think every influencer should know how to use Photoshop!).

Visual Examples of Content

I always keep photo examples on my one sheet because, after all, we are trying to capture a brands attention with this bad boy & we want to show off the kind of content we create. Showcase 3-5 of your favorite photos from your Instagram feed (bonus points if they are from a collaboration!). You can even swap out these photos based on the brand if you want… i.e. if it’s a lifestyle company you are trying to secure a deal with, they would probably not be to impressed by three photos of your shoes. That customization would be a nice little added touch.

About Your Brand/Blog

You want to make sure you include a one-two paragraph section that introduces who you are, what your brand is all about, what kind of topics you cover, previous brand collaborations, your mission, what you see for the future of your brand, & any other notable accolades. Brag about yourself & write it in third person. Keep it short, sweet, & to the point!

Measuring Success

Drop some numbers!! It’s the main thing brands care about & if you leave them out, the brand could very well be deterred from taking the conversation sooner. Don’t wait for them to ask for that information, just serve it up & save everyone some time. Include your follower count across all social networks, conversion rates on Instagram, numbers from your Google Analytics (if you have a blog/website, you def. need to be using Google Analytics), & even throw in some conversion rates from any affiliate networks you are a part of. Brands want to see you have a good ROI, so this is where you can show them that!

Brands You’ve Worked With

I like to include a section that lists of about 10 brands that I really enjoyed working with recently. It shows the brands the types of job/companies that are choosing to work with you & is an instant Klout booster! 

Contact Info

Make sure to include a working email address for them to follow up with you at! If you have a manager, list them as the contact. If you are doing it yourself (go you- I did this for MANY years)- make sure to create a specific email like “collabs@yourdomain.com”. Nothing looks more unprofessional than “contact me at erica143xoxo@gmail.com” ya feel?