The other day I was having my weekly chat with my best friend- Lauryn Evarts of The Skinny Confidential. We got to talking business, all about consuming content & I made a mental note to blog about what we were talking about.
Lauryn reads a lot of self help business book, which isn’t my preference, but it’s great for me cause she’s basically a human cliff notes… alway dropping knowledge. During our convo L was explaining to me this theory that you are the 5 people you spend most your time with… except she modified it for 2018:
YOU ARE THE 5 PEOPLE WHOSE CONTENT YOU CONSUME THE MOST.
WE ALL KNOW- Instagram can be tough for the self-esteem. If you google Instagram & negatives you will get PAGES of Google search results for why Instagram is the most detrimental social network to mental health. I have felt it, I am sure you have felt it, everyone talks about it, & I think people are just all around more picky about the content they choose to consume.
wearing: By The Way Dina draped maxi via Revolve | Balenciaga ‘Ceinture’ boots | ray-ban round sunglasses
& while you may think this change in how people are consuming content will harm your engagement- I think the opposite. I think it levels out the playing field a little because people are really caring more about the quality of the content versus the quantity of followers one may have.
I think this is a really important idea for content creators because you have to imagine- if you are someone’s top 5 influencers they follow regularly- what kind of message are you trying to send? How do you want someone to feel?
& What kind of an influencer do you want to be?!
Do you want to be the influencer who makes people feel inspired when they consume their content
Do you want them to feel envy of your lifestyle (no wrong answer- this works for people too!)?
Do you want people to simply buy the clothes your wearing & call it a day?
For me… i just wanna keep it real & I also like consuming REAL AF content. Don’t get me wrong, I love an aesthetic just as much the next girl & I try to keep my feed cohesive at all times… but what I’ve realized for me is the combo of a GREAT PHOTO & GREAT VALUE that get’s me engaging.
SO basically, I am kind of rambling right now, but I highly highly highly suggest you take 5 minutes and screenshot the 5 PEOPLE WHOSE CONTENT YOU COSUME THE MOST & compare them side by side.
If you are an influencer, use this list to help figure out what kind of influencer you want to be along with what type of content you enjoy consuming.
& for content consumers- use this list to make sure you are following accounts that inspire you & make you feel good. If that one girl with the rocking bod who travels the world makes you feel like shit, unfollow or mute her stories! Ain’t nobody got time for that.
x, E
[ PHOTOS BY ARIELLE LEVY ]