Podcast by Scout: Talking Cannabis, Blogging, & Why Micro-influencers are Where It’s At

Hey guys!!! Quicky post to give you all the heads up to listen to the latest podcast I was featured on.

Scout is a blogger (check out her blog here), amazing person, bad ass entrepreneur, & PODCASTER. She was nice enough to invite me on & it turned out to be one JUICY ass episode. I spill a lot of blogger secrets. Talk about why micro-influencers are in a really good place in the industry. What it’s like to have high function anxiety. How I came out to my readers that I use/love cannabis. How women are shattering stoner stigmas AND SO MUCH MORE.

I recapped it below, but you should really listen to the full episode cause it’s a good one (if I do say so myself).

DOWNLOAD PODCAST BY SCOUT TO LISTEN

*2:30* how, when, & why I created Fashionlush. What it was like to be a blogger before bloggers were cool, how getting laid off from my office job fueled me to be a full time blogger, & how I made it those first few months without an income.

*5:15* my somewhat crazy content creation process, the art of building a content calendar, how I take photos at night when I’m in a pinch for content (I work good under pressure & am LOVING flash photography!), & working with brands.

*8:45* how blogging has changed since I started- so many bloggers & they are all SO damn cool. But also, I found out I am still a millennial, which was v. exciting for me.

*10:00* all about micro-influencers & how they are in a really GREAT position right now. Micro-influencers actually have better conversion than those 1 million+ influencers, can capture an audience better, & brands are FINALLY catching on to this. Also, apparently I would ask Chiara Ferragni to sign my arm if I saw her public.

*12:15* tips on how to get yourself out there & reach out to brands. It’s like networking, minus having to talk to anyone.

“sometimes I will pitch a brand a story & include my rate sheet, but sometimes I think my readers are just gonna love this product & I wanna show that brand I can sell their product. If they wanna work with me again, great. And if not- atleast I presented my readers with something their gonna love. It’s not always about a paycheck, you want to provide valuable content”

*14:00* talking all about how my shyness can come off bitchy. But what’s ACTUALLY going on inside my head when in social situations. Also, we talk about that one time everyone in my college communications class thought I was a witch casting spells. COOLEST INSULT EVER.

*14:37* the ONE thing I would tell bloggers, & how that ONE thing fueled my blogging career.

*16:45* why I came out to my readers with my full anxiety story, what fueled that post, & the insane feedback I got from it. Also, what it’s like to be living with high functioning anxiety.

*20:00* how cannabis comes into the equation & has helped my anxiety tremendously, marijuana terminology, how to be a responsible stoner, Postmates for weed, & why edibles make me wanna call 911.

“even if i wake up & smoke weed before 5pm, guess what, I’m still not gonna be lazy. I’m still gonna get to my spin class & do all the things I’d new in a normal day. im just gonna do it a lot chiller… a lot happier.”

*26:00* I teach Scout how to smoke weed, share what kind of weed I smoke, my smoking routine for intense focus, & why Sativa is the adderahl of weed (& something I can NOT smoke).

*27:10* what is CBD, how it works for people who want to feel better… but not get stoned, my fave CBD products (chocolates & honey!), the brand of CBD I love the most, & my favorite dispensary in San Diego.

*30:00* what CBD can help with & how it can replace your daily Xanax, & how to know if you’re a great candidate. cbd for the dogs. cbd & seizures for children.

*34:15* how women are jumping into the cannabis space, my thoughts on the women in weed, how women are shattering stoner stigmas, & the women in weed I am obsessing over currently.  how it’s no longer about BOOBS & BLUNTS, but total boss lady territory.

“the women are getting into this space and pushing men aside. cause if you think about, the men did a very stoner-y thing with the weed industry & it’s not neccesarily about that. The women are coming in & going ‘look at me, I’m a business woman, I’m an entrepreneur & I end my day with a joint!'”

*37:20* why investing in weed & getting into the cannabis space is a good idea, what the future will look like for the cannabis & CBD industry. We also talk about Linda & our plans for the future (involving cannabis).

*40:03* the future of blogging, IMO. Be ready for everything, don’t forget about your blog, be prepared to backup your numbers, & don’t be stubborn about new platforms that may come into this space. We also talk about how video is taking over, why it’s not my strong suit (but I’m trying!), & my fear of solar flares taking out the internet.

*44:10* insta-stories vs. snapchat, my obsession with Korean culture, & Korean iPhone apps (they may or may not have invented Snapchat in the first place).

*46:05* signing off!

LISTEN TO THE FULL EPSIODE

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