Meet TV Host & Fashion Journalist, Louise Roe

When I was travelling in Europe, TV options were limited- but there was always MTV. Majority of the time they were playing reruns of The Geordie Shore (basically a raunchier version of the Jersey Shore… if that’s even possible), but every once in a while they would put that class act programming on hold for a lil’ show called “Plain Jane“.

Premise: the host, Louise Roe (this babe right here), helps Plain Janes everywhere gain confidence to go on a date with their secret crush. It was addicting, to say the least. Even Zack couldn’t peel his eyes from it (LOL- sorry babe!).

My fave part of the show was when Louise Roe would give the girls makeovers. Her fashion sense is on point, so my ears would always perk up when she started spilling her pro styling secrets. You probably recognize this uber babe from The City (starring as Olivia Palermo’s job replacement at Elle.com), E!’s Fashion Police correspondent (she also covered the Royal Wedding live for E!), &/or NBC reality competition show- Fashion Star (host).

You can see her resume is pretty squared away, but on top of all that she also just wrapped up a book, is a fashion journalist for many top publications, & blogs over at LouiseRoe.com. She’s what they like to call a triple threat, & if there is one thing I love, it’s an entrepreneurial fox who kicks ass & takes names.

So, without further adieu, I am pleased to introduce you to (& pick the brain of), Louise Roe.

Enjoy. xx, E

▸▸ Hi girl, so excited to have you on the blog! Let’s start off w/ a lil’ intro. Who is Louise Roe? Tell us a bit about yourself.
Louise Roe: Thank you – me too! I’m a fashion-obsessed TV host, originally from London. I’ve been living in LA 5 years now, and I love it here. I host a bunch of red carpets for Access Hollywood (Emmys is up next), a makeover show in MTV called Plain Jane, and last year I presented Fashion Star on NBC. So I get to play dress up as a career and that’s pretty awesome.

▸▸ How did you get your start in your career?
LR: I started out writing for magazines in London. I worked at Elle as an intern, InStyle and then ran the news desk at Vogue.com. At that point bloggers barely existed, they were a new, interesting creature!

▸▸ What motivates you in life and/or the world of fashion?
LR: In life, I’m motivated by my family and close friends, by travel, by great books, and by cocktails on the beach at sunset! In fashion, I’m motivated by what I see on the runways, incredible heels, art exhibits and constantly discovering new bloggers.

▸▸ What projects are you currently working on?
LR: I just finished my first book. I wrote 75 thousand words and handed it in on Friday. I’m so proud and exhausted all at the same time. It’s a style guide, out in Spring.

▸▸ Anything you’ve learned on set that you can share?
LR:The days are longer than you can ever imagine, so make sure there’s music and coffee. Keep smiling and have a laugh. What we do is important sure, but it’s crucial to keep a sense of humor about any screw-ups or things that go wrong.

▸▸ What’s your favorite fashion/ style tip?
LR: Tweak every trend so it feels like ‘you’. Outfits should make you feel confident and awesome, not like you’re trying to change image from who you really are.

▸▸ Gotta say, your bod is rockin’— any healthy tips for girls with a hectic lifestyle?
LR: Haha thanks! I take an avocado on every flight, in fact I eat one every day. They go with everything and keep my skin hydrated and nourished.

▸▸ Best kept hair and/or beauty secret?
LR: Dry shampoo! The best secret weapon ever for that voluminous, matte vibe. I love the Tresemme dry shampoo and buy it by the crate.

▸▸ If we emptied your purse right now, what would we find?
LR: A Smythson planner (I’m old school and write my schedule out by hand), a Samsung S4, Benefit’s Erase Paste concealer, Jouer’s lip gloss, a little Vince sweater because I always get cold, and The Scarlet Letter.

▸▸ All time fave shopping spots (online or otherwise)??
LR: I love a bargain at Nasty Gal and Missguided! Asos is awesome, so is Reiss and if I’m splashing out, Intermix.

▸▸ First thing you notice in an outfit?
LR: Shoes.

▸▸ What do you skimp on fashion wise? What do you splurge on?
LR: I splurge on shoes, and I’ll skimp on a top or skirt – that does not have to be designer at all. Well, neither do my shoes, but if I’m gonna splurge, it’s on my feet!

▸▸ Fave beauty &/or fashion trend of 2014?
LR: Messy high ponytails with a really neat, center-part. And Bermuda shorts. Love.

▸▸ The one thing every lady should own, whether fashion or beauty wise?
LR: A tailored white blazer.

▸▸ Best piece of advice you’ve ever been given?
LR: My Grandpa always said ‘never expect anything’.

▸▸ Your top 5 fashion pieces you are lushing over right now? 
LR: 1. Anything by Mara Hoffman
2. A pair of rose gold Birkenstocks
3. An Edie Parker clutch
4. Kara Ross multi-colored earrings
5. A Max Mara coat with tonal panels– cream, camel & rust. Dying for that coat!

✚ ✚ ✚ Shop Louise’s Lushes ✚ ✚ ✚