Sharing is caring, & my favorite thing to do in life is SHARE with people everything I am obsessed with. Which I guess… fully explains my career choice.

I love sharing. I am that girl who you meet for lunch & wants to tell you about everything I think is amazing. Books, TV shows, true crime documentaries, my latest AMAZON SCORE, the magic that is eyeliner stamps (more on this later), the sea salt chocolates at Trader Joes, how I get sneakers for less, the perfume in the hairbrush hack (for yummy smelling hair all day), the list GOES ON.

Right now though, my big tip I am sharing with the world is…

I.AM.GIA.

Have you heard? Seen? Definitely you’ve seen this brand- because the cool girls of Instagram are OBSESSED. Bella, Gigi, Kendall, Kaia… name that it girl, they’re wearing it.

I saw it scrolling the feed & honestly, passed on by cause I was sure those rad pieces were gonna break the bank hard. Then, I saw an article claiming it was the BUDGET brand bitches (in the most loving way possible) were drooling over.

BUDGET?! HUH? Stop the press. There is NOTHING more I love than an out of the box brand who considers our wallets without sacrificing cool factor OR quality. The pieces are all under about $200, many of them being well under $100, which for what you’re getting- it’s a STEAL of a deal.

Plus, it doesn’t hurt that Gigi & I can be wearing the same lewk. FANCY af.

SO- quick backstory, cause I have been doing some research on this stellar brand that the internet is literally calling “Instagram’s new favorite fashion brand”.

First of all, I.AM.GIA is an Australian label, which totally makes sense cause the brands coming out of Aussie are always so lit.

Second of all, the owner of the company is one of the COOLEST chick on the gram, @gypspallister, aka Alana Pallister. I’d like to say her vibe would be my burning man alter ego… & if I ever make it to burning man (which I may, cause my Mom is dying to go), she is the vibe.

Fun fact: Alana came up with the idea to create I.AM.GIA in a meditation session while in a sensory deprivation tank.

Not 100% sure what that is, but I am Googling where I can do this in San Diego. WHAT A BADASS way to dream up the most badass brand.

She built the brand around a character, GIA, inspired by Gia Carangi (world’s first supermodel) & her goal was to build a brand that could really embody anyone. I could literally go on for days about how rad this brand is, but I think the proof is in the pudding so scroll on to peep my fave pieces.

& yes- it really does embody everyone. I love scoping out the I.AM.GIA tagged page to see all the different ways people are styling their pieces. Good thing it’s budget too, cause I can’t.stop.buying!!!

YOU’RE WELCOME on this one guys!!! x, E